Using watermarks to add digital content to print

Using smartphone apps to connect the printed page to the Web has gained traction, particularly among consumer magazines, which have experimented with a number of ways to use scan technology to augment their content. The scanning trend is extending to newspapers such as The Oregonian, which is using digital watermarks from the Digimarc publishing platform to offer print readers daily content of added value. Read more

Ellie Behling, emediavitals.com
08.08.2011

 
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