With all the focus on content strategy for the Web, it’s a wonder we haven’t focused on a similar approach to content for printed materials. The very medium of the Web calls for content strategy—the technology, seemingly endless storage and worldwide access to digital content—create challenges that demand a system with concrete rules. But print operates within an entirely different physical universe, begging the question: Does an organization also need a system to plan, create and govern the content of its printed materials? Read more

onlineitallmatters.blogspot.com
17.11.2010