Young people obviously love their cell phones—which is why one of the most important reasons for news organizations to go mobile is to encourage news brand loyalty among younger audiences.

In order to accomplish this, you need to know how young people are using their phones. A recent Nielsen report offers useful insights… Read more

Amy Gahran, knightdigitalmediacenter.org
21.12.2010

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- Young and Mobile: A Global View of Cellphones and Youth